For too long, PC CAN has been putting things onto Facebook and Instagram without a plan. We log in to Facebook and Instagram, Share and post things manually and do not use a calendar.
After reading some resources and looking at the way some larger companies created their calendars, I thought that a GoogleDrive document would make the most sense. There is so much content to share! I made the outline of the yearly calendar, and completed the July content. This framework can serve to provide content organization for the year. I also broke the sections up into 3 “semesters” as we generally have student help for social media– and each content block can be created by the student.
You can view the calendar here: PC CAN Social Media Calendar
This calendar has several tabs with different information. Some of it still needs organization. The May-August tab has the most updated content.
Also included is a PDF “guiding document” with a more general overview of the calendar guidelines.
In addition, I created a Hootsuite and Everypost account. I am working with the social media team to determine which service will make the most sense for our purpose.