Aspirus will follow the below general social media content calendar to show overall what content we are publishing for the general audience. Each month of the year will follow this same schedule for the content that is not program specific, including a variety of content, photo’s, video’s, and Aspirus sponsored event. If there is a specific program that is taking place, they will create their own specific content calendar for their needs.
Aspirus will not be utilizing curate content as we have a vast employee population that are content experts on a plethora of health topics. We will be using Buffer or Hootsuite to distribute content across media platforms and allow multiple users to post with the Community Manager overseeing and approving all content.