Social Media as a way to engage and inform our community is essential to the long-term strategy of Portage County CAN. As part of our obesity-prevention and health promotion efforts, we strive to meet our audiences where they are, while providing accurate, timely and relevant information to support healthy living.
As part of this mission, PC CAN volunteers, interns, graduate assistants and steering committee members may at some point represent PC CAN through Facebook, Twitter or Instagram. The following policies are outlines as a way to protect our organization and our community. These policies are in addition to UWSP social media policies, as UWSP interns, graduate assistants and volunteers may use UWSP resources and represent the university in their roles.
- Clear separation between PC CAN promotions and personal posts. One may identify oneself in a post (such as a shared photo) but refrain from sharing personal information using the PC CAN platform.
- Content should forward the PC CAN mission: providing information on health, wellness and physical activity in Portage County.
- As stated in the UWSP policies, posts that contain vulgar language, personal attacks of any kind, or offensive comments that target or disparage any ethnic, racial or religious groups are prohibited. In addition, posts that shame body image (over or underweight) economic status, sexuality and gender identity are prohibited.
- As nutrition and health experts in the community, it is imperative that messaging is unbiased and well-researched. Posts from sources such as the USDA, FDA, Academy of Nutrition and Dietetics, American Heart Association and other academic institutions should always take precedence over health bloggers, industry messaging and advertisements. If there is ever a question of the appropriateness of a message, please contact Kelly Hammond (email@example.com) to provide clarity.
- Use appropriate images and photographs for posts. If there are children’s faces in the post, we must have a photograph release on file.
- Individuals posting online are responsible for complying with applicable federal, state, and local laws, regulations, and policies. Including copyright laws (we must have permission to share posts or images) and privacy laws including HIPAA.
UW-Stevens Point Policy
Reserve the right and responsibility to delete posts. Once posted, the university reserves the right to delete submissions that contain vulgar language, personal attacks of any kind, or offensive comments that target or disparage any ethnic, racial or religious groups. Further, the university also reserves the right to delete comments that include spam, advertisements, links to other sites, are off topic and/or disruptive, advocate illegal activity, promote particular services, products or political organizations, infringe on copyrights or trademarks or are outdated (Thank you to the city of Stevens Point Facebook Policy).
Link back. You are expected to link back to the university’s website when it’s appropriate for promoting our programs. Do not link to the private, personal social media accounts of students, faculty and/or staff, especially for the purpose of promoting university programs.
Be transparent. If you participate in or maintain a social media site on behalf of the university, clearly state your role and goals. Have discussions with your supervisor in regards to when you are empowered to respond directly to users and/or when you may need approval.
Be connected. If you have been authorized by your supervisor to create an official UW-Stevens Point social media site or a video for posting in locations such as YouTube, please contact Meas Vang (firstname.lastname@example.org, 715-346-3611), license coordinator in University Relations and Communications, for an approved logo and other images to ensure coordination with other UW-Stevens Point sites and content.
Be respectful. As a UW-Stevens Point employee, you should understand the university’s commitment to respecting the dignity of others and to the civil and thoughtful discussion of opposing ideas. Some online communities can be volatile, tempting users to behave in ways they otherwise would not. Your reputation, and UW-Stevens Point’s, are best served when you remain above the fray.
Be thoughtful. If you have any questions about whether it is appropriate to write about certain kinds of material in your role as a UW-Stevens Point employee, ask your supervisor before you post. Remember that policies such as FERPA Compliance apply to social media.
Know the rules. Become familiar with the terms of service and policies of sites and networks in which you participate. Pay attention to updates. If the legal language is hard to follow, follow a respected blogger or two who discuss service changes in their posts. The following links may be helpful.
Keep your personal views separate. Uphold the university’s mission and values in your activities. Don’t include political comments or comments on social issues except in support of positions UW-Stevens Point has already taken. This includes changes to your photo or avatar in relation to political or social issues.
Understand fundraising and development benefits. UWSP Foundation does not support third-party endorsements. Contact the UWSP Foundation and University Relations and Communications before creating a cause on a social media site to ensure it coordinates with the university’s overall campaign message. The contact person for UWSP Foundation is Aaron Mullins, 715-346-3045 or email@example.com.