R’Acres Organic Produce began using social media as a means to communicate and build relationships with internal and external audiences. Having a presence on social media allows R’Acres to interact with current and prospective customers along with community stakeholders. It is used to inform the public of current and upcoming farm events, available seasonal produce, share accurate information/recipes about the produce, and to gather feedback from clientele. The goal of social media is to generate positive interactions between R’Acres and the public. Social media is a powerful tool of communication and in order to avoid any problems or misunderstandings the following guidelines have been developed:
- Be honest about who you are and how you have ties to R’Acres. Do not make comments or claims outside your area of expertise.
- Employees are not allowed to disclose information that are financial, operational and legal in nature, as well as any information that pertains to clients and customers.
- Communications should not violate any confidentiality agreement signed by the employee and R’Acres.
- Employees may not use R’Acres email address as a primary means of personal communications or identification on social media profiles without approval from R’Acres owners/managers.
- Employees and clients are R’Acres best promoters and are encouraged to share their R’Acres experiences. Please share in a responsible and respectful manner. Express opinions in a polite and appropriate manner, but make it clear that you are speaking for yourself and not on behalf of R’Acres (unless you are the Social Media Community Manager for R’Acres).
- Be nice, have fun, and connect. Dishonorable content such as racial, ethnic, sexual, religious, and physical disability slurs are not tolerated.
- R’Acres reserves the right to edit or amend any misleading or inaccurate content depicted in posts. The company also reserves the right to delete posts violating the code of conduct
- If media crisis occurs, R’Acres Community Manager is responsible for handling the situation promptly by removing the content, revising the content, or creating new content. The Community Manager will also be responsible for apologizing for any unfortunate crisis situations and contacting those directly impacted.
- Proper copyright and reference laws should be observed by employees when posting online. Pictures used, ideas/thoughts, etc. credit must be given to the owner within the post. Creative commons are encouraged. If an outside source chooses to use R’Acres information, credit should be given.
- Remember, your responsibility to R’Acres doesn’t end when you are off the clock. For that reason, this policy applies to both company sponsored social media and personal use as it relates to R’Acres.
If you have any concerns/questions about these guidelines or something posted on one of our social media sites, please email R’Acres manager/co-owner, Cara Recker, at email@example.com.
Images courtesy of:
Julie Schmitz images created by firstname.lastname@example.org