Eat Well Dunn County: Social Media Policy, Katie Johnson

Eat Well Dunn County

Social Media Policy

Mayo Clinic Health System and Eat Well Dunn County is easy to identify with and our staffs are passionate about their career and what they do for patients day to day. Our patients and community come first, so we must protect their privacy and maintain an atmosphere that airs compassion and integrity for the quality of care we provide. Social media includes personal blogs and other websites, including social networking platforms, such as:  Facebook, LinkedIn, Twitter, YouTube or others. Communicating with patients and the community is changing and we must meet them where they are at. To maintain our integrity, confidentiality, and quality of care, the following guidelines apply whether employees and students are posting to their own sites or commenting on other sites:

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  • Employee Social Media Rights: Employees and students have the right to social web as a means of personal communication and self-expression outside of work. When posting on personal social media pages, write in the first person. Where your connection to Mayo Clinic is apparent, make it clear that you are speaking for yourself and not on behalf of Mayo Clinic Health System or Eat Well Dunn County. In those circumstances, you should include that “The views expressed on this [blog; website] are my own and do not reflect the views of my employer.
  • Internal Use: All posting made internally on behalf of MCHS, Eat Well Dunn County or by staff or students should come from a place of kindness and respect. No employee or student should ever feel as though they are being bullied or harassed by their colleagues. Using crucial conversation for internal communication is an upmost priority of the organization. Be professional, use good judgment and be accurate and honest in your communications; errors, omissions or unprofessional language or behavior reflect poorly on Mayo Clinic Health System and Eat Well Dunn County, and may result in liability for you or the organization. Be respectful and professional to fellow employees, business partners, competitors and patients. When using media devices at work during lawful times, all content browsed is secure and personal and will not be intercepted.
  • External Use: All MCHS and Eat Well Dunn County staff and students are a part of and an extension of the organizations mission, vision, and goals. When using social media outside of work hours, whether on a personal device or work device, remember that you are representing the organization. Any communication made on company owned devices outside of business hours is still considered internal use by the organization. All official MCHS and Eat Well Dunn County accounts are active and effective 24/7. When posting and or commenting on such pages, consider the time “at work.” In other words, consider policy guidelines at this time.
  • Employment Disclosure: The health care industry plays a complicated role in society. At timed discussion may come up that may benefit from your input. When you are giving your input about care provided by MCHS and or Eat Well Dunn County, it is pertinent that you disclose your relationship or role with these organizations when discussing the industry. This type of disclosure if different from when giving a personal opinion.
  • Anti-Defamation: To significantly minimize the potential risk of legal exposure with social media activity, employees and students should refrain from any libel, slander, defamation; libel: false or malicious statements intentional or not, slander: words falsely spoke that damage the reputation of another person or organization, defamation: any statement that claims or implies that an individual, business or product to be false and gives them a negative image.
  • Confidentiality and Non-disclosure: You must not share confidential information about Mayo Clinic Health Systems patients and you must maintain patient privacy. Among the policies most pertinent to this discussion are those concerning patient confidentiality, government affairs, mutual respect, and political activity, use of photography and video images, and release of patient information to media.
  • Official Communication: Consider anything posted on the external website http://www.mayoclinichealthsystem.org and any parts of the site or microsites as an affiliate of Mayo Clinic Health System. All content posted to the site should be considered and extension of the organization mission, vision, and goals, including those of Eat Well Dunn County.
    • Video/Audio/Podcasting: Video is becoming one of the leading forms of communication to the general public. Video can communicate similar messaging in a shorter amount of time than written communication. When representing MCHS and or Eat Well Dunn County via video which includes: TV interviews, audio interviews, locally produced videos, Youtube, the integrity of all of MCHS must be taken account for.
    • Physical and Digital Print: It is important for MCHS and Eat Well Dunn County to be present in the community and one of the most noticeable is in print. Prior to submitting any form of print externally, all print is to be approved by Public Affairs to ensure accuracy and integrity of the content provided. MCHS should have a logo present and fall within the logo guidelines.
    • Mobile Devices: Mobile devices are the “go-to” device. Keeping patients informed in important, so making sure that all MCHS web applications are mobile friends, including applications, social media sites, social media groups, and patient portals. Mobile devises may be used for work references, however are not permissible to take and photo video or a patient or community member unless a photo release form has been approved.
  • Digital Citizenship: Your words expressed reflect how you feel about your job and the organization you work for. Remember that what you express may impact the work you do with your colleagues. The environment you work in should remain open and free however should have air for personal opinion and expression. Be kind and considerate of others as you post on internal forums or when using the organizations email system. Kindness goes a long way.
  • External Partners and Representatives: Some elements of MCHS and Eat Well Dunn County may be accessed by external agencies and partners. All external partners and representatives also are liable to obeying to the previous listed social media policy. Respect for partnering organizations talent and branding will be considered and in return so will ours. Collaboration with the partnering organization is pertinent for reporting processes and liability.

 

 

 

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2 Comments

  1. To begin, I really like that you colored each heading. I think that adds to the assignment and makes it more fun. The colorful pictures add even more. In relation to the content, you really covered all your bases and didn’t leave any room for question. Great job!

    Like

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