Social Media Community Manager Job Description: Submitted by Katie Johnson

Social Media Community Manager- Career

Eat Well Dunn County. Menomonie, WI. Full Time

Location: Menomonie, Wisconsin. Dunn County, WI.

Organization: Eat Well Dunn County, Nutrition Action Team-Extension of Mayo Clinic Health System

Position Summary: In this role, the Social Media Community Manager provides exceptional communication between target communities and Eat Well Dunn County via social media and print communication avenues. This position entails end-to-end community management strategies and execution, including blogging, construction and delivery of press-releases and frequent social media communication management.

Organizational Responsibilities: Receives direction from Director of Eat Well Dunn County and guidance from the Eat Well Dunn County collaborative organization. Works collaboratively with the extended Media and Public Affairs colleagues extending throughout the northwest region of Mayo Clinic Health System. Works collaboratively with regional community engagement and wellness teams to assist with planning and implementing social media strategies that may coincide with other collaborative groups in the region. Represents Mayo Clinic Health System in community health improvement coalitions and partnerships, including development of the Community Health Needs Assessment (CHNA).

External Responsibilities: The Social Media Community Manager represents Eat Well Dunn County via online communication and external public communication. The Social Media Community Manager is the voice of the community for and within Eat Well Dunn County, handles all conflict management that arises from the online community, creates and publishes all digital content, works as the liaison between partnering organization and community sectors, and serves as the face of Eat Well Dunn County.

Description of Duties:

  • Act as the designated brand manager, representing the organization via social media avenues.
  • Mediates and disputes all conflict and problems with a positive and solution oriented host mentality.
  • Efficiently and precisely constructs all published material for digital and print communication, with collaboration of the Eat Well Dunn County organization guidance.
  • Serves as the liaison between Eat Well Dunn County and community organizations for all communication and project coordination.
  • Represented Eat Well Dunn County as media opportunities arise.
  • Engages the community with current and attractive marketing strategies, using the latest research with current health and nutrition content.

Qualifications: Requires a transcript proving successful completion of a Bachelor’s Degree in Marketing and Communication or related field and a minimum 2 years of social media management experience working within a health care setting or health related field. Be willing to further develop social media skills by attending social media and marketing conferences and training immediately upon hire.

Additional Qualifications: Demonstrates proficiency and strength in self-driven work in the following competencies: relationship building and interpersonal skills, commitment to teamwork, market intelligence, written communication, project management, conflict resolution. Must possess high personal motivation with a strong work ethic, flexibility and creativity for engaging the community. Must be able to demonstrate successful construction of building and implementing marketing plans and tailoring strategies according to the communities’ requests.


Benefits Eligible: Yes

Exemption Status: Exempt

Compensation Details: Education and experience may be considered when job offers are extended. The minimum salary every 2 weeks is approximately $,$$$.$$ based on a full time position. This position may require at times, around the clock media communication with occasional evening and weekend hours.

Hours/Pay Period: 64

Organization Contact: Katie Johnson


Why Eat Well Dunn County? Eat Well Dunn County serves as the leading collaborative within Dunn County, demonstrating and advocating for healthy and nutritious lives for all people. We are the only nutrition focused collaborative in the tri-county area and are fully funded by local health care organizations. Eat Well Dunn County is a one stop shop to receive the most informative information, highest quality of nutrition expertise, and provide exceptional community collaboration and reach.

Site Description: Eat Well Dunn County is housed out of Mayo Clinic Health System-Red Cedar in historic Menomonie, Wisconsin. Menomonie, a city of 16,000, has everything from lakes, rivers, bike trails, nature trails, and nature preserves to modern shopping with everything you might need. There are an abundance of things to do in Menomonie from seeing a play, enjoying a live band, hiking at Hoffman Hills recreational park, biking, or simply relaxing. The community offers excellent schools, low crime rates and affordable housing. The city is located 50 miles east of Minneapolis/St. Paul and 30 minutes west of Eau Claire.


Nearest Major Market: Rochester, MN. St. Paul/Minneapolis, MN.

Job Segment: Marketing, Social Media Marketing, Manager, Management, Social Media Management, Community Relations.



  1. Hi Katie,

    Great job with this job description! I liked that you made sure to include marketing on the print side of things, although we are moving to a highly tech world, I think there is still a group of individuals who prefer to have things on paper. I think incorporating that aspect is important, especially when targeting certain populations for programs.

    Ashley Popp


    1. Ashley,

      Thank you for the comments. I really felt as though I couldn’t avoid including print type marketing into the job description. As much as some may think that newspaper/press releases/U.S. Mail marketing strategies are for the dinosaur age, when working with state organizations and health care organizations, reaching your target population sometimes includes doing things this way. I am sure that the most people are moving towards an online strategy, but there are a few yet to be reached online. I will be curious if others include print marketing in their strategies!

      Katie Johnson


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