With today’s technology and the easiness of posting information online for anyone to view, its critically essential that companies set up social media policies in their firm. A social media policy can be summarized as a basic set of rules employees must follow to ensure fairness amongst both other employees as well as the firm itself. A social media policy makes sure that everyone from the firm that’s posting online is on the same page with one another. People reading online media gain more knowledge about brands and people faster than they could years ago where their online presence was nonexistent. This makes it especially important that companies are keeping their good news and reviews available, and the bad ones out.
Due to the vast amount of people that can now post what they want on the internet, companies now have to work to keep a positive image and well-rounded reputation. Employees of a specific company posting about their negative experiences or disagreements they may have can really damage the company’s reputation to anyone viewing the post. On the other hand, any enjoyable experiences can dramatically increase the company’s reputation as well. To make sure reviews and posts about the company are to the benefit, company’s need to write in a rule stating how the image of the company cannot be slandered by any employees who work for it. Similarly many companies also have rules stating any negative talk about other employees in the firm is not acceptable as well.
Going off the part of gaining a better reputation, its also important to gain awareness of your brand as well. New possible customers who see negative posts about your company are sure to keep moving on in their searches and not even give you a second thought. This again proves why keeping all posts and reviews about the company positive is extremely important.
While many of the rules of a social media policy are based on actions that take place outside of the firm, many take place inside as well. A well-constructed social media policy will cover basic things like code of conduct, a similar goal everyone should be working towards, clear and concise rules and regulations, legal boundaries, and professionalism throughout the firm. Having everyone work together towards the same goal, with a similar state of mind, will not only be efficient but effective as well, ensuring a competitive advantage over competitors in the industry.
The code of conduct in relation to a social media policy is based all around ethics. Having a constant reminder engraved into employees that asks them, “Is this ethical?” helps a firm rest more at ease. If employees stop and think about what they are posting and who might see it, before they start typing, they might not be so quick to start bashing the company they work for. Similarly, having clear and concise rules will also give them strict orders as to what they can and cannot do. These rules won’t allow loop holes that employees can possible argue for. If they’re in the wrong, they will be dealt with accordingly and there’s nothing they can do about it. And finally, having a similar goal and state of mind helps everyone work together and be on the same page which then allows for a more enjoyable working experience. Being able to rely on one another to take care of individual tasks and building a trust is very important in the work force. Overall, a social media policy that lays about specific rules with no loop holes is now a must for employees with an online presence.
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