A social media policy is an important asset to any successful business. In fact, it has been proven that those companies who decide to use a social media policy are typically more successful than those who do not. So what does a social media policy do exactly? First and foremost, a social media policy educates your employees or team members, and sets some ground rules. When we hear the word social media, we think of communication or collaboration with one another; in order for us to successfully collaborate, everybody needs to be on the same page. Going with this, a social media policy allows your employees to be aware of the culture that you have created. Every social media policy has a common goal or objective, and those who are involved are a part of a culture with one another. This culture can define beliefs, values, and expectations in which your employees should follow. Each member of your team is a valuable piece of the puzzle, and if each member works together with the same goal in mind, there is no reason that your policy should not be a success.
Some common themes of a good social media policy are:
- Identify Goals/Educate
- Create a culture
- Set Constructive Boundaries
- Code of Conduct
- Provide Any Clarification Needed
- Address Professionalism
- Legal Issues
The following are guidelines for those who will be involved with THON (this includes volunteers, committee members, and participants):
Working Towards a Common Goal
“The mission of the Penn State IFC/Panhellenic Dance Marathon is to conquer pediatric cancer by providing outstanding emotional and financial support to the families, researchers, and staff of the Four Diamonds Fund.”
The information that is being posted is a direct reflection of THON and all of those who are involved with THON; this includes volunteers, committee members, and participants. In order to maintain a positive image, we need to make sure we are respectful and courteous to our members. Also, being that the main objective of our campaign is to spread awareness and gain followers, we want to make sure that the content being posted is positive and appropriate.
It is extremely important to make sure that the information being posted is accurate. If different fundraisers and events are going to be taking place, it is important to be accurate with the information regarding the time and place of these events, as well as information given on how to volunteer. Along with this, donations will be made, and it is important to make sure that the money being donated is going to the right place.
Code of Conduct
Any information that is posted is a direct reflection on THON and all of those who are involved. Any negative or inappropriate comments will be read by thousands and can hurt THON’s image. Once something is posted, it is on the internet forever. This is why it is important to make sure we are careful with what we say and do.
Maintaining a professional appearance is important in any business. With THON, we have created a culture and want to maintain that culture. Having fun is always encouraged, but it should be done at a time that is necessary. Have fun, enjoy what you do, but make sure that you always maintain a professional appearance and respect one another.
Honesty is always an important asset to any team. One person being dishonest can mess things up for the whole team. We are all a piece of the big puzzle, and one missing piece will ruin everything. If everybody is honest with one another, it will allow for everything to move in the right direction, and help the company be successful.
Social media is being used all around the world to help companies accomplish their goals. I believe that if each member follows the guidelines above, they will become a valuable piece of the puzzle and help THON accomplish its soft and hard ROI goals.
“THON – About Our Efforts.” Penn State Dance Marathon. THON Technology Captains, 03 Apr. 2012. Web. 17 Feb. 2015. <http://thon.org/About>.
Images courtesy of: