While technology continues to grow in our modern society, companies are beginning to find out different ways to use it in order to better themselves. While social media is still a relatively new way to advertise, all industries are beginning to provide great, easy-to-access information for their customers. The use of campaigns over social media have flourished in the last few years. Companies and industries are using such methods for things like raising awareness for diseases, or giving away free products and everything in between.
By connecting through social media powerhouses like Facebook, Twitter, LinkedIn, and Instagram, companies can manage what their customers see and respond accordingly to continue to extend their popularity. Through Facebook especially, likes, comments and shares allow information to expand at a rapid rate throughout everyone’s newsfeed. Someone logged into their account can see that their friend just liked a recent post that a certain company posted. This then will possibly intrigue the person to investigate and possibly become a follower of that company as well.
The issue today, however, is making a profit off of all the publicity. To do this, a company has to convert its soft return on investment (likes, followers, and feedback) into a hard return on investment (collecting the money they want). By gaining a higher return on investment, the company shows rises in sales, which leads to more money being brought in, which ultimately leads to everyone being happy working for a successful company.
Last summer, I joined in with millions of Facebook users to help raise awareness for Amyotrophic lateral sclerosis (ALS) in doing the ice bucket challenge. Starting out small through dares among friends trying to raise awareness for ALS victims, the ice bucket challenge quickly escalated nationwide and later, internationally. To take part in the ice bucket challenge, participants soaked themselves with ice water, causing an immediate shock, and then proceeded to nominate friends and family. While this seems like an exciting and fun thing to do, it has a deeper meaning behind it. After completing the challenge, participants would also go onto www.alsa.org and donate various amounts of money to researching this evil disease.
Now that it seems the internet sensation is over, donations are still being collected and researchers are being better equipped to search for a solution. This all would not have been nearly as successful as it was without the help of Facebook. Between the likes, shares, and nominations amongst users, everyone had seen or participated in the campaign one way or another. To this day, this is the greatest experience of turning soft ROI into hard ROI that I have seen. An extra benefit is that it went for a great cause. Statistics for this phenomenon are shown in my presentation. Here you will see the sudden increase in donation collection. Overall, thanks to social media, a great cause occurred and kick-started future trend that will be equally-successful and motivational.
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