Big Adventures Await in 2014: Social Media Marketing Trends

ImageIn 2013, social media sites exploded with Instagram, Twitter, Facebook and many others social media sites. With more and more brands hopping on the social media bandwagon, there is a great deal of brilliant content being posted on the Web everyday.

Based off of a collaboration of social media trends, here are five areas of social media that I think we, as community managers, should focus on.


Social Media Marketing Trends for 2014


1. Social media is NOT an optional choice. Brands simply must fit it into their marketing plan. In 2014, the use of Facebook, Twitter and other social media websites is expected by consumers. If a company lacks social media sites, it can decrease sales or consumer interest.

2. Mobile Growth. Brands, organizations and companies need websites that work on both desktop and mobile platforms. Forbes predicts that by 2017, mobile sales will grow by 87%.

3. Google + needs to be added to a brand’s social media efforts.

Google + merges with many other social media pages. Google Local is merged with Google Places, Google Authorship is merged with the Google + page and Google + Hangouts are merged with Youtube.

4. Images will be used more and more regularly across the Internet.

Sites like Pinterest and Instagram will only continue to grow and Images will continue to be the top content site to attract users’ attention on all social networks.

5. Use Video

Google + Hangouts is growing with Internet users due to it’s easy interface to create videos. There are also SEO benefits to Youtube, considering that Google owns Youtube. Also, Vine and Instagram videos allow the consumer to create videos in a simple and easy way.

6. Podcasts will continue to grow

Podcasts are simple to use and it’s easy to multitask while listening to them.


Question about SAS Case Study:

1. SAS struggled with finding tools to measure social media mentions. These would include ways to measure walls, discussion threads, boards and tags. They also found that many social media sites had different names for the same things (friends vs. followers vs. connections). Finding, categorizing and defining all aspects was a big challenge for SAS. Social media has grown considerably over the years, and therefore it became an additional challenge to handle the amount of information that they had access to about each company.

2. The simple, fundamental goal of SAS was to understand social media. Along with understanding social media, SAS wanted to provide data to help them make better decisions relating to communication activities. In addition, it was necessary for SAS to correlate the data with online activity to determine the levels of engagement from specific events and programs. SAS also wanted to set benchmarks for judging future programs.

3. SAS overcame the categorizing challenge by researching and developing testing definitions, categories, and coding results. By using hybrid coding methods inside SAS’s dashboard, SAS was able to organize mass amounts of data and conduct data analysis across all variables solving the issue of large amounts of information from companies.

4. In conclusion, SAS was able to estimate when, where, why and how specific messages or news of certain products could be found in traditional and social media. These aspects (where, when, how and why) could be measured by spikes that were generated by product launches and coverage specifically of product launches, events etc. SAS had almost 1,200 mentions in mid-April, but the volume of mentions dropped quickly during May. Mentions of SAS were due mainly to Micro Blogs (Social media sites like Facebook and Twitter).



  1. Hi,
    I am echoing Zina on what is good about your post. Your mentioning of creating websites that are accessible in mobile format is a must. The world is mobile and geo driven. Even the smallest of organization or company should no longer have a static web site, a web site that does not incorporate some of the most useful of online tools to help the company to engage with their clients, customers and online community. But more importantly, if you are not able to as the old AT&T ad would say “reach out and touch” your clients, customers, online community and prospects where most of them live, and that is on their smart devices, then you are not reaching out, you are letting go.

    Great post! Good points!


  2. I especially like your mention of creating websites that are accessible in a mobile format. Smartphones and tablets are the new desktop and laptop. It’s extremely important for companies to keep this in mind when creating websites that are easy to navigate using these devices.


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