Social media is essential to building trust and community networking. If allowing multiple employees, or even employees to be friends with and post on behalf of the company, a policy is necessary to ensure preservation of the company reputation. Although social media may on the surface look like all fun and games, it is a very delicate dance that can be ruined if one person stumbles.
Central Waters Brewery is a sustainable brewery in Central Wisconsin and also happens to be located in my back yard. Since moving up here, I have enjoyed many a brew at there bar table and also have perused their blog, twitter, Facebook page and website. I have taken the liberty to construct a policy for such an establishment.
Thou Shall Identify; When posting either for Central Waters brewery, with CWB or on your own, identify yourself as so. Remember, when posting for or individually you are representing the CWB and engaging in its community. What you say, what you share have a direct impact on CWB.
Thou Shall Research; When posting for CWB in any shape form or fashion, know what you are talking about. Do not post on rumor, hunches, and opinions that have not been thoroughly researched and proven correct.
Thou Shall Give Credit where Credit Is Due; Do not steal thoughts, information or ideas. If you like something and feel it represents CWB and our organization and feel it should be shared within our community, give props to whom deserves it.
Thou Shall be Attentive; Post often, visit often, and make sure to engage with the audiences. Be attentive of wishes and needs of your audience and post accordingly so.
Thou Shall be Cautious; Be mindful of what you’re posting and the audience you reach. You represent CWB and our brand, therefore what you say can help but also hurt that brand.
Thou Shall Screen; Before you post, re-read what you are posting for spelling and grammar errors. Be well spoken, well written and well constructed. Have another employee look over what you are posting for other errors or inaccuracy. No need to rush!
Thou Shall have Fun; Our social media is for engaging, networking and building relationships. Remember to connect, have fun, check in, and promote CWB when you can. Invite your friends to drink sustainable beer with us and be merry :)…