Do you know your Baby Belly Guidelines?

An important question a company needs to consider when allowing employees to use social media is “How will we manage what our employees post about the company on social media sites?” While social media is an excellent tool to use to network and create awareness about a brand, certain precautions must be taken to ensure that the brand being advertised is not compromised. Putting a social media policy in place or creating guidelines for employees is crucial for any organization to mitigate risk against employers and employees.

The following guidelines will be set for employees, clients, vendors, or anyone who works on behalf of Baby Belly Swap.

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Be respectful
Always be fair and courteous, do not use vulgar language, statements, photographs, video or audio that reasonably could be viewed as malicious, obscene, threatening, or intimidating. Do not post any content that could constitute as harassment or bullying. Comments or content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, genetics, status with regard to public assistance, national origin, physical or intellectual disability or sexual orientation is strictly prohibited.

Be honest and accurate
Make sure that anything posted is always honest and accurate, and if mistakes are made, correct them promptly. Remember that anything posted on the internet is there forever; even deleted postings can be found. Never post any rumors or information you know to be false about Baby Belly Swap, fellow employees, vendors, or people working on behalf of the company.

Post only appropriate content
Maintain the confidentiality of Baby Belly Swap clients, trade secrets and private or confidential information. Trades secrets may include information regarding the development of systems, processes, products, know-how and technology. Do not post internal reports, policies, procedures or other internal business-related confidential communications.

Using social media at work
Refrain from using social media while on work time, unless it is work-related as authorized by your manager or executive director. Do not use Baby Belly Swap email addresses to register on social networks, blogs or other online tools utilized for personal use.

Media contacts
Employees should not speak to the media on Baby Belly Swap’s behalf without first contacting their Executive Director. All media inquiries should also be directed to the Executive Director.

Know and follow the rules
Carefully read these guidelines and the Baby Belly Swap Employee Handbook to ensure your postings are consistent with these policies. Inappropriate postings that may include discriminatory remarks, harassment, and threats of violence or similar inappropriate or unlawful conduct will not be tolerated and may subject you to disciplinary action, up to and including termination.

Retaliation is prohibited
Baby Belly Swap prohibits taking negative action against any employee or other individual for reporting a possible deviation from this policy or for cooperating in an investigation. Any employee who retaliates against another employee for reporting a possible deviation from this policy or for cooperating in an investigation will be subject to disciplinary action, up to and including termination.

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4 Comments

  1. Heather, I also thought it was great that you included the retaliation note. It further encourages people to be honest, in accordance with your second point. I feel like altogether, the policy points you put together will foster a lot of trust in leadership because of how the guidelines are rooted in creating fairness.

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  2. Concise and to the point. I like that each policy started with a bold header. The headers are probably the only part of the policy that people looking at the policy are actually going to read. having them so bold and up-front should at least get some attention.

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  3. Hi Heather,

    My two favorite points.

    1. Be honest and accurate.
    Because everyone defines honesty “differently,” I love that you added to also “be accurate.”

    2. Retaliation is prohibited
    Baby Belly Swap prohibits taking negative action against any employee or other individual for reporting a possible deviation from this policy or for cooperating in an investigation. Any employee who retaliates against another employee for reporting a possible deviation from this policy or for cooperating in an investigation will be subject to disciplinary action, up to and including termination.

    Call me a stickler for allowing people to report when the brand they are working for, passionate about and committed to is being abused. So kudos for the Retaliation is Prohibited rule.

    As Zina noted, your post is very clear and very comprehensive (and without being too wordy).

    Great job!

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