What goes up must come down, right? Well, that doesn’t seem to be the case with social media.
With every passing year social media takes huge steps in terms of engagement, and businesses (large or small) can make huge steps as well if they get on board. When I typed “social media trends – 2014” into Google, I instantly saw dozens of posts with opinions on how social media will advance in 2014. My favorite came from Socialtimes.com which cited Twin Engine, a digital marketing agency, in its article “14 Social Media Trends for 2014.” Twin Engine’s infographic outlines 14 advances they foresee in social media in 2014, and no matter where I clicked on Google the results were pretty much the same.
What are the most common themes across the board? Here are my top 4:
- Social media will continue to be used for content marketing with the focus moving from selling and pushing products to customer engagement and trust.
- While all social media sites will continue to improve and be utilized, Google+ will grow faster than most others. Google has so many functions and capabilities that will allow businesses to connect and share better than ever.
- Image and video content will become more and more utilized than traditional text content. A picture is worth a thousand words, right… Just image what a video is worth then!
- Mobile marketing will continue to grow substantially. With everybody and their grandmother using a smart phone, businesses need to do everything they can to be sure their sites and communication channels are optimized for use on cellphones.
There you have it, social media is not a fad, and it’s only getting bigger and better. What’s the old saying – If you can’t beat ‘em, join ‘em… No sense in fighting it.