Maintaining the Wellness of Content

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The mission of PAWS Employee Wellness is to promote a culture of wellness for UWSP staff and faculty by providing information, services and programs to support healthy living.

PAWS Employee Wellness inspires, supports and empowers UWSP employees to achieve well-rounded, seven-dimensional wellness.

PAWS Employee Wellness believes that success starts with wellness success. There are many resources that are provided to encourage a culture of wellness and life balance in the lives of UWSP employees.  The seven dimensions of wellness are fundamental, when using content marketing in the health and wellness area.  In order for a wellness program at UWSP to be effective, it needs to pertain to the employees that work at UWSP.  As a team, PAWS strives to incorporate each area of wellness into the lives of UWSP employees. These seven dimensions of wellness are, spiritual, intellectual, occupational, environmental, physical, social and emotional.

         Using a content marketing strategy will help to visualize the goals of PAWS Employee Wellness.  The components of the PAWS Wellness program consist of a weekly newsletter, daily Facebook posts, weekly meetings, semester newsletter, interactions with employees, instructional videos and various competitions.  With these strategies, the goal is to encourage participation, ambition and inspiration in reaching new heights for employees.  Using blood pressure checks and weekly handouts, we are able to interact with our audience.  Employees are able to see the faces behind the brand and we can use their feedback to improve the wellness program. Using the information from our employee base allows us, as community managers, to create content that employees at UWSP enjoy reading and learning about.

The responsibilities of PAWS Employee Wellness consist of:

1.) PAWS sends out a weekly newsletter called “Monday Message” to all of the employees involved with UWSP employee wellness.

This newsletter has blurbs relating to each dimension of wellness. It is an efficient strategy in promoting Social media WebPages by linking the URL in the newsletter.

2.) Daily Facebook posts

  • Monday – Motivational Monday
  • Tuesday – Trivia Tuesday – Each employee that gives the correct answer wins a small prize.
  • Wednesday – Wellness Wednesday
  • Thursday – Thirsty Thursday
  • Friday – Wellness Weekend
  • Occasional blurbs relating to wellness
  • Upcoming events and contests
  • Ongoing Facebook “Like” competition – For every 50 likes on Facebook, a $10.00 gift card will be given out to a random employee that has liked the PAWS Facebook page.

Weekly Facebook posts push employees who are subscribed to the Facebook page to continue their quest in being healthy.  Giving out prizes for “likes” encourages employees to suggest the page to coworkers and colleagues.  We can measure hard ROI by the amount of shares a post receives and the total views each post can snag.  The Facebook competition creates potential for employee involvement; for instance, an increase in “likes” creates a larger outreach for PAWS Employee Wellness allowing PAWS to inform more employees about upcoming events.

3). Weekly Meetings with Professor and Classmates

  • Go through the agenda about upcoming events.
  • Give feedback for ongoing and past events
  • Allow others to generate ideas for new ways to involve UWSP employees in wellness programs
  • Let members of the class know if they need to participate in any programs during the week

3). Newsletter

  • Each semester PAWS employee wellness students are required to publish a newsletter in the third week of April.

This newsletter is a collaboration of the events that occurred during the semester. 

4.) Blood Pressure Checks/Weekly HandoutsImage

  • PAWS meet UWSP employees in their assigned buildings and offer free BP checks, educational materials, and a chance for  prize drawings.  These checks allow students to hand out cards with a QR code and a “Like Us” on Facebook advertisement.  In addition, each week, students meet with employees to hand out snacks and prizes with an advertisement for the Facebook page to increase the total outreach on the PAWS Facebook page.

Blood Pressure Checks and weekly handouts are key to the PAWS Employee Wellness program because it gives a chance to get out into the UWSP community and promote programs without the use of media.  When employees are able to see the faces behind the program, it can build trust and respect towards PAWS.  As mentioned before, this interaction allows feedback straight from the source rather than looking up statistics on a web page. 

5.) Exercise class videos

If employees aren’t able to attend a fitness class, we post all of the videos on Facebook to allow employees to use them anywhere they would like.

6) Seven Dimensions of Wellness Competition

  • Each week of the semester is a new dimension of wellness. Employees are allowed to sign up for the competition through email, Facebook page or word of mouth.  The dimension of wellness that should be focused on each week goes out in the Monday Message and it is posted on the Facebook page.  This competition lasts seven weeks (begins March 24th).  After each dimension is covered and the competition is over, employees are able to win prizes and attend a celebration party for completing the competition. 

The Seven Dimensions of Wellness Competition was created to encourage healthy behaviors among UWSP employees.  The competition is advertised through the “Monday Message” and on the Facebook page. 

To ensure that PAWS Employee Wellness completes each marketing strategy, on time, a calendar was created to give an estimation of what should be done and when.  The calendar shows items to be completed and posted each week.  With this tool, it makes it easier to stay on track and prevents a community manager to forget about posts/tasks that need to be prepared/completed each week. In general, each week is similar but there are a few events and promotions that change throughout March and April.

Month: March

 Week 1 (March 2-8)

  • Newsletter: First draft of article due March 3rd
  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Facebook Post: Announce Seven Dimension of Wellness Topic
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Reminder of fitness classes occurring on Monday, Tuesday and Wednesday and post videos from last weeks class.
  • Facebook Contest: Announce Contest.  $10.00 gift card drawing/giveaway for every 50 “Likes” on Facebook.
  • Submit Monday Message information by Thursday at 5:00pm

Week 2 (March 9-15)

  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Facebook Post: Announce Seven Dimension of Wellness Topic
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Videos of last weeks exercise classes
  • Facebook post: Reminder that March is nutrition month
  • Pass out healthy snacks to UWSP employees in academic buildings to build community and respect for PAWS.
  • Submit Monday Message information by Thursday at 5:00pm

Week 3 (March 16-22)

  • SPRING BREAK
  • Facebook Contest: Reminder.  $10.00 gift card drawing/giveaway for every 50 “Likes” on Facebook.
  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Seven Dimensions contest: Reminder on Facebook and E-mail that Spring Break is a “free week” for the contest
  • Facebook post: Reminder to have a fun and safe spring break!

Week 4 (March 23-29)

  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Facebook Post: Announce Seven Dimension of Wellness Topic
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Reminder of fitness classes occurring on Monday, Tuesday and Wednesday and post videos of last weeks classes
  • Pass out healthy snacks to UWSP employees in academic buildings to build community and respect for PAWS.
  • Submit Monday Message information by Thursday at 5:00pm

Month: April

Week 1 (March 30th –April 5th)

  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Facebook Post: Announce Seven Dimension of Wellness Topic
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Reminder of fitness classes occurring on Monday, Tuesday and Wednesday and post videos from last week’s classes
  • Pass out information in buildings pertaining to the PAWS E-mail list and Facebook page to increase UWSP employee outreach.
  • Submit Monday Message information by Thursday at 5:00pm

Week 2 (April 6-12)

  • Newsletter article final draft due April 11th
  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Facebook Post: Announce Seven Dimension of Wellness Topic
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook Contest: Reminder.  $10.00 gift card drawing/giveaway for every 50 “Likes” on Facebook.
  • Facebook post: Post videos of last weeks exercise classes
  • Submit Monday Message information by Thursday at 5:00pm

Week 3 (April 13th-19th)

  • Seven Dimension Challenge ends on April 18th
  • Seven Dimensions contest: Reminder that it’s the last week to participate in the challenge
  • Facebook Contest: Reminder.  $10.00 gift card drawing/giveaway for every 50 “Likes” on Facebook.
  • Email: Monday Message
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Post videos of last week’s exercise classes
  • Pass out information in buildings pertaining to the PAWS E-mail list and Facebook page to increase UWSP employee outreach.
  • Submit Monday Message information by Thursday at 5:00pm

Week 4 (April 20th-26th)

  • Email: Monday Message and Seven Dimensions of Wellness weekly topic announced
  • Newsletter: published and printed by April 20th
  • Daily Facebook post: Motivational Monday, Trivia Tuesday, Wellness Wednesday, Thirsty Thursday and Wellness Weekend
  • Facebook post: Post videos of last week’s exercise classes
  • Facebook post: April 22nd is Earth Day. Create a blurb that relates to Earth Day.
  • PAWS meets with UWSP employees to give free blood pressure checks and give them more information and resources about living a healthy lifestyle.
  • Submit Monday Message information by Thursday at 5:00pm

 

 STYLE GUIDE 

The keys to success in social media are being honest about who you, as the community manager, are, being thoughtful before you post, and respecting the purpose of the community where you are posting.

Do:

  • Use inclusive language (us, we, you)
  • Talk like a person, not a robot.
  • Be transparent and honest about identity.
  • Be accurate. Make sure all facts are known before posting and cite and link sources when possible.
  • Be respectful, friendly, approachable and responsive.
  • Be a valued member. When commenting on someone’s blog or post make sure to contribute valuable insight.  
  • Consider audiences. Social media often creates fixed boundaries between professional and personal relationships.  Use privacy settings to restrict personal information on public sites.
  • Maintain page frequently
  • Think before posting. There’s no such things as a “private” social media website.  Comments can be forwarded and copied.
  • Maintain confidentiality.  Use good ethical judgment and follow federal requirements.

Don’t:

  • Post topics on other blogs or posts about your brand unless it is in the interest of the readers.  Self-promoting behavior is viewed negatively and can lead to being banned from websites or groups.
  • Post confidential or proprietary information about organization.
  • Use organization’s social media webpage or email account for personal use.
  • Use the same logon information as your organization.  Examples where you should not use your organization logon are online gaming for own entertainment, personal email, personal banking, shopping and webpage transactions.
  • Allow anyone else to use information technology resources under your name and logon.
  • Portray anything that may be illegal under local, state, federal or international law.  This would include, but is not limited to, the illegal sharing of music, video and software files, any form of harassment via email, telephone or text messaging, and online gambling.
  • Impersonate a UWSP employee by creating a logon ID under false pretenses.
  • Share personal information.
  • Share inappropriate photos, you want your audience to continue to follow you so keep photos clean and appropriate.

Essentially, don’t post material that will reflect negatively on your brand. If it’s something you wouldn’t want your employer to see, it shouldn’t go into a public space online. Remember that once something is posted online, you can quickly lose control of it. It’s easy for other people to take it, share it, edit it, and post it in other places. Always think before you post and use your best judgment.

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5 Comments

  1. I really enjoyed the flow of this page. You have a great amount of detail but it flows really well with what you’re trying to accomplish. I also like the playfulness of some of the content, like motivational Mondays and exercise videos.

    Like

  2. Just in terms of formatting, I really liked how you described the responsibilities of PAWS Employee Wellness first, and then went on to outline the calendar. That way, when I took a look at the calendar, I was already familiar with the background and purpose of the different bullet points. The level of detail you provided in general was pretty impressive too- nice job!!

    Like

  3. Annie – I liked your “do” in the style guide regarding maintain the page frequently. Often times we “like” a page on Facebook but don’t see much posted from that group or organization. I also like that you offer a gift card for a randomly selected “like”. It gets people to click the like button and essentially creates more traffic to your page. People will continually see your page thus increasing participation in your wellness events. Great job!

    Like

  4. Wow. I was very surprised at the amount of detail in the PAWS outline. I think you have a very solid grasp on this type of work. I like how PAWS really engages the target population be actually doing things in person like the blood drives. I think in a way that is content in and of its self… If content is king, face to face content is Midas 🙂

    Like

  5. Annie,
    This is AWESOME!
    Very detailed. I like how with each of your objectives, you have provided tactics and the expected end result. If I were your manager, I would be very pleased.

    I have very little to add or suggest here with the exception, that please consider Blog Talk Radio, a wonderful and much overlooked marketing tool, yet widely used world wide. Also consider doing Live Google+ Hangout sessions where they are automatically streamed to You Tube. Create your own You Tube Station – the Free version is a nice addition to your content marketing strategy. On your blog add your Blog Talk Station or Google Hangout Session line-up. Suggestion, you can do live exercise classes on Google Hangout with live participation 🙂

    Great job Annie!

    Like

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