What do you do when you want to share your work freely and allow others to expand upon it, but don’t want anyone else making a profit off of your work? A creative commons license is the answer! This is a free license authors can obtain to protect others from profiting off of their ideas, without purchasing a copyright license. A creative commons license is similar to a copyright, but not as restrictive; it’s a good way to share information and progress ideas set forth by a writer. With a creative commons license an author’s work can be used for educational or collaborative purposes, so long as the work is cited to the original author. However, it cannot be used for profitable purposes unless permission is given for it to be used in this manner. (This will usually involve a contract between the author and the user that will benefit both parties).
One of my friends is an artist and she sells her prints online and in galleries. She obtained a creative commons license to gain public exposure of her images and receive feedback from other artists. However, she did not want anyone else to take credit for her work, but could not afford a copyright license. The creative commons license protects her work and allows her to make her own restrictions regarding others using her images.
With a copyright license, others are not allowed to use the work for any reason without the author’s permission. Users will face legal, often very costly, ramifications if they use copyrighted work without authorization. However, if a user is able to prove that they used the work for “fair use” they can avoid these charges. But, this are no clear guidelines as to what constitutes as fair use so this could be fairly difficult to prove in a courtroom.
One of the best ways to create awareness about a business or organization is through word of mouth among consumers. The Word of Mouth Association is a website dedicated to driving conversations about products or services reviewed by a number of customers. People trust recommendations made by friends, family, or peers as opposed to those made by companies who are looking to profit off of their endorsements. This is why word of mouth is the best way to market a product. Where did you obtain the recommendations from the last five products or services you purchased?