The average person views 3000 ads per day, social media being responsible for many of them. Today, there are countless benefits to using social media as a tool to get on the market. There are many benefits to using the internet for advertising, wide reach, cost-effective and easy-to-use.
Using internet advertising allows companies to reach out to anyone around the world. The internet’s viewing population is larger than any geographic location on the planet. When posting about new products, events or promotions, social media is a great way to advertise due to this global reach. Social media is also extremely cost-effective. Social media sites like Facebook, Twitter, Foursquare and Linked In are effective ways to advertise a business for free. Websites like these are also easy to use. It doesn’t take a lot of planning and hiring to start a Facebook page; with just a click of a button the advertising page is created.
These days, failing to use social media craze can undoubtly hurt a business or trade name. If a brand is not on the internet, it is invisible. Twenty percent of Google monthly are for local businesses and 46% of daily searches are for information on products and services. Failing to be up to date with social media will give competitors the advantage. Taking the few extra minutes to create a social media page for a brand can only improve a company’s productivity, stability and respectability.
My social media campaign is based on my Employee Wellness practicum’s social media pages.