Reaching Out with Social Media

The average person views 3000 ads per day, social media being responsible for many of them.  Today, there are countless benefits to using social media as a tool to get on the market.   There are many benefits to using the internet for advertising, wide reach, cost-effective and easy-to-use.

Using internet advertising allows companies to reach out to anyone around the world.  The internet’s viewing population is larger than any geographic location on the planet.  When posting about new products, events or promotions, social media is a great way to advertise due to this global reach.  Social media is also extremely cost-effective.  Social media sites like Facebook, Twitter, Foursquare and Linked In are effective ways to advertise a business for free.  Websites like these are also easy to use.  It doesn’t take a lot of planning and hiring to start a Facebook page; with just a click of a button the advertising page is created.

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These days, failing to use social media craze can undoubtly hurt a business or trade name.  If a brand is not on the internet, it is invisible.  Twenty percent of Google monthly are for local businesses and 46% of daily searches are for information on products and services.  Failing to be up to date with social media will give competitors the advantage.  Taking the few extra minutes to create a social media page for a brand can only improve a company’s productivity, stability and respectability.

My social media campaign is based on my Employee Wellness practicum’s social media pages.

 http://www.slideshare.net/aolson107/roi-31406795

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3 Comments

  1. Annie – Great post! Your first sentence, “The average person views 3000 ads per day, social media being responsible for many of them” was so interesting for me to read. It really left me wanting to read more about how you were going to utilize this fact in your organization. There are so many people using social media (Facebook and Twitter, in your case) and I think it
    gives organizations the perfect opportunity to increase awareness and attract customers. I am using a survey as a measurement tool as well. I am wondering if you have used this in the past and if so, how did it work for your organization?

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  2. Your post covered the three facts of social media that companies cannot overlook: it is free, easy to use, and reaches a wide audience. It is hard to understand why companies wouldn’t want to utilize such an effective networking tool. You also touched on the fact that nearly half of all searches on the internet are for new products and services. Without social media these new customers wouldn’t be reached. Nice job!

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  3. Hi Annie,
    First, from the embedded graphic on your post and straight through to your slide share presentation, FANTASTIC!

    Your slide share presented some good point for achieving for converting soft/touch points (PR, Marketing and Event Activities) to Hard ROI. I would like to caution you on one thing, Hard ROI equates to increased revenues or a revenue stream. But the operative word is revenues.

    1. Employee participation in events ( especially if they are paid events) = Revenues
    2. Receiving donations = revenue stream
    3. Feedback through surveys ( Soft ROI) can be converted to Hard ROI especially if the feedback concerns ways you can enhance services or participation in activities and donor drives that will = increased revenues

    My favorite pull quote from your post ” If a brand is not on the internet, it is invisible.” Excellent Ali. Here is one that I will share with you and your peers who are reading these comments. This is one that as Community Managers you should keep close to vest to remember how social media tools, content connects and influences us to by.

    “Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.”

    Combine this quote with your pull quote above and Wholla! You’ve got the perfect reasons for being on visible on social media platforms, using digital tools, creating a good content strategy and presenting awesome slide shares such as yours that demonstrate the three numerical points above. Can these soft points = Hard ROI

    Good job.

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