All rights reserved… sounds restricting, right?
Anybody who sees themselves as creative has heard that you should let your creativity blossom. How do you share your creativity if you reserve all the rights to it when you post it? By doing this, you are taking the potential for your creativity to be noticed by others away.
If an individual or organization wishes to share its creativity but still wants some control over how others can use it, a creative commons might be the answer.
A creative commons is a free license that allows you to protect your work while still allowing it to spread and gain attention from others. When you put a creative commons license on your work, you clearly indicate what others can do with it.
I recently shared this information with a friend of mine who is an art major at The University of Wisconsin-Stevens Point. He produces dozens of animation drawings each semester, and he hopes to put them online for people to see soon. The picture above is one that he drew for a project I did last semester promoting a cancer survivorship program similar to LIVESTRONG® at the YMCA.
My friend had never heard of a creative commons license, but now he has a way to share his work with his own rules on who can use it and how.
Creative commons licenses can be a great way for organizations to share “things” they create to represent their brand. Brand recognition and engagement will increase awareness about their products, services, etc., and a creative commons will make sure others know that while they can use that “thing,” it will always represent the brand.
Again, anyone who creates something can use a creative commons license to protect it. Release the shackles that a full copyright can put on you and let your creativity blossom.
More information on creative commons can be found at: http://creativecommons.org/about.