At the YMCA we are constantly offering new programs to meet the needs of a wide and varied population. My first all men’s yoga class was successful, but only one of the members is connected with social media. I think that in order to reach out a plan could be presented. There is interest in continuing and my boss wants me to do a 4 week 1x a week class. The mission for this would be to increase awareness of yoga and its benefits by offering a class once a week that would teach students breathing , and relaxation techniques in a comforting environment suited for people of all ages and abilities. The community manager’s position would be to tie the relations between the community into the YMCA organization. They should look at the current social media tactics and see if they are working. Is there a connection between social media and business? Their job would be to create a strategy and train the other people in the company that will have an effect on social media. They can look to see how people engage through these mediums and try to come up with creative solutions to increase business. It is also important that this person answers people’s questions promptly and with the YMCA brand on the forefront. They would also help others in the company be more familiar with the tools and let the strategy be known, as well as getting people in the company excited about spreading the word of yoga or whatever is the current program being pushed. Like Greg’s example the executive director and development director would be above the community manager. These are people the comm. Manager would answer to, as they develop programs. The community manager will come up with ideas and then relay these ideas to PR, marketing, and all the others to make sure they are on the same page.