The role of the Community Manager

At the YMCA we are constantly offering new programs to meet the needs of a wide and varied population.  My first all men’s yoga class was successful, but only one of the members is connected with social media.  I think that in order to reach out a plan could be presented.  There is interest in continuing and my boss wants me to do a 4 week 1x a week class.  The mission for this would be to increase awareness of yoga and its benefits by offering a class once a week that would teach students breathing , and relaxation techniques in a comforting environment suited for people of all ages and abilities.  The community manager’s position would be to tie the relations between the community into the YMCA organization.  They should look at the current social media tactics and see if they are working.  Is there a connection between social media and business?  Their job would be to create a strategy and train the other people in the company that will have an effect on social media.  They can look to see how people engage through these mediums and try to come up with creative solutions to increase business.  It is also important that this person answers people’s questions promptly and with the YMCA brand on the forefront.  They would also help others in the company be more familiar with the tools and let the strategy be known, as well as getting people in the company excited about spreading the word of yoga or whatever is the current program being pushed.  Like Greg’s example the executive director and development director would be above the community manager.  These are people the comm. Manager would answer to, as they develop programs.  The community manager will come up with ideas and then relay these ideas to PR, marketing, and all the others to make sure they are on the same page.

 

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1 Comment

  1. Hi Max:
    Very nice post. You presented a lot of questions that can easily be turned into a working strategy with goals ( answering the why of the question ) activities ( answering the who will participate ) and execution ( what tactics will assist us in reaching our goals?)

    Here is one sentence I would like to expand on:

    “My first all men’s yoga class was successful, but only one of the members is connected with social media. ”

    I would ask are the others not on Facebook, Twitter, Linkedin, Tumbler, YouTube? Where do they have profiles? If the other participants are not on any form of social media, but often view social media sites, how can we get them to create a profile and join the site/network were you have can share with them the benefits and value of taking Yoga. You can also encourage them to visit your blog. This is very important with your type of activity to create a blog where the sharing of information via excellent content and engagement via the encouragement of comments can begin.

    I like how you agree with Greg that the Community Manager should report to a Director. My professional opinion, the Community Manager is not an upper manager position, but neither is he or she an administrative person either.

    An excellent sentence:
    ” The community manager’s position would be to tie the relations between the community into the YMCA organization.”

    You have just defined the Community Managers role within the YMCA and you can expand on this definition by now designing their role, objectives, goals and tactics in order to tie relations between the community and the YMCA.

    Very nice post. I would suggest using this as a stepping stone for developing your strategy. Answer your questions, which again by the way are excellent ones and move forward with developing a social media strategy and a strategy for engagement ( very much needed if a lot of people are not actively using social media sites ) to get them involved with the YMCA’s programs and in particular the Men’s Yoga Sessions.

    Like

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