How and Where does the Community Manager Fit In?

The UWSP Sports Medicine Club’s 5k run/walk event to help raise money for the Wounded Warrior Project is scheduled to take place exactly 2 months from today on April 28th. Oofta!! We have a lot to get ready before then but some great advances have taken place thus far! When thinking about our mission statement for this event, I had to incorporate many groups into the overall mission or goals. A few of these include the sports medicine club, participants in the run/walk, targeted future participants, the veterans we are supporting from the Wounded Warrior Project, and our athletic training students who help put the event together. With all those factors put together here is what I have come up with: To increase awareness and support for the Wounded Warrior Project by providing a fun and relaxing yet competitive run/walk, while ultimately promoting health and wellness to people of any age and fitness level.

Corporate Ladder
When planning this event, the roles and descriptions of the usual “corporate” titles have been meshed together to create cohesiveness and to aid in the ability to communicate between positions. The entire organization consists of 30 athletic training undergrad students each playing intricate and unique roles. There is one student who has taken the lead role in this event and she has been coined the Community Manager. She must balance a thin tightrope of being a micro-manager and dispersing the work out between other students, and making sure she  oversees the entire organization and places her stamp of approval on all decisions being made. This student has an excellent work ethic and a strong drive to reach out and help others. Both great qualities needed to be successful in many platforms. The community manager will report to myself as the development director to be there to help her overcome any obstacles she may run into. The director of our Athletic Training Education Program(we’ll use “Susie”) will be taking on the role of the executive director. She has the most experience in making this event a success but also wants to pass the torch to me to help me grow as a professional.

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Roles of the Community Manager The community manager will work together with the development director to come up with new and creative ideas to to not only bring back returning runners but also target and try to wrangle in new runners and supporters. She will also appoint other students to form groups and take on roles of PR and marketing to help her promote the run/walk as well as fund raise and contact sponsors and donors. Some strategies developed already include bolstering the facebook page to make it more appealing and user friendly, contact ROTC program and partner with them to reach out to the Service population, create videos and blogs to share intermittingly over the next two months, and use social media tools to gain awareness.

The main role of the community manager is to make sure there are no loopholes in the communication between departments. She must be able to monitor the progress of each department to ensure they are taking the correct steps to putting together a great run/walk. The Community Manager has been holding meetings about every other week since November and meets with a different group/department each time.

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1 Comment

  1. Kuddo’s Greg,

    First, for an excellent micro description of what the Community Manager ( CM) role is within your organization and how delicate their role is. ” She must balance a thin tightrope of being a micro-manager and dispersing the work out between other students, and making sure she oversees the entire organization and places her stamp of approval on all decisions being made.”

    Every CM will play a different role within a company based on product and service. Based on end goals and objectives. Based on the brand’s current value and level of engagement with customers or clients. And also based on internal communications and internal buy-in of the brand.

    You have done a very good job of explaining how this person will report to you. I will make a suggestion based on this sentence: “The community manager will work together with the development director … ”

    Please let me know if I misunderstood this sentence. But is she is reporting to you, she should have your full backing at putting her stamp on everything and your support in letting others that she has your stamp of approval. Although it sounds as though the CM is clearly in a managerial position, she should also be managed.

    I like the role you have defined for your CM. Clear objectives and goals. And it appears that with your guidance, she will surely take the organization to the next step of enhancing online communications and increased attendance at events.

    Again, kuddos!

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