The main reason of most investment is the investment returns. My friends and I are thinking of opening a school back home after I finish my master in Special Education. Marketing is very important for any business. Social media play a big role in marketing these days. We are thinking of how much will it coast for the building, the utilities, and marketing etc. Were should we locate it and way. What is the expected income of this business, and will the income covers the expenses. At the end of the year we will distribute a survey to the parents and the students trying to develop the school. We will be always in-touch with the parents also, we will make it easy to contact the school or the teachers by phone, on the website, and email. We will open a Facebook page, YouTube, and Twitter, were we will post the student activities, the school goals and plans. These things we are planning to do come under the soft ROI. Majoring the soft ROI is by monitoring how many people sing in the school pages in the web, how many writer has write about the school; also, how many parents has registered or transferred their children to our school. Majoring the budget that we spent on the investment and the income of it; also, the increase of student number in the school are an example of the hard ROI .