In today’s technologically inclined world more and more time is spent on investing in social media. Traditional marketing approaches are still effective but these methods can be enhanced if the message can be brought to more people’s attention. I work at the YMCA and am going to put on a yoga seminar in two weekends. In the past the Y usually markets by putting up fliers, word of mouth, and the scrolling marquee on a very busy road. All of these strategies work and will be the ones used to implement this program, but as the instructor I want more than this traditional approach. I do not have control over the marketing but will do what I can to enhance it through social media tools. The primary tools I will use are Facebook and YouTube. The class is marketed towards men. I am not sure yet how to measure if my investment of posting with these two sites will turn into hard ROI except for measuring the turnout and amount of money made. In this process I would like to increase awareness of the YMCA to college students and men interested in yoga. When the event is created on the YMCA Facebook I will share it daily by posting it on my wall. Throughout the days I will post during different times and when the class is a few days away I will look at the number of likes and comments that I receive and analyze what times of days worked best. Along with this I will make posts to the YMCA about mens yoga from YouTube. Along with this I will try and post some inspirational quotes and reasons to try out yoga. This will all be soft ROI that I am hoping will turn into monetary gain for the YMCA.