It’s that time of year again…membership fees are due! What is the value of becoming a member? Does paying the dues every year make me feel connected and engaged? The is answer is simple, no. Handing in money to be apart of a club, organization, or any other group is not the aspect that fosters an individuals engagement or commitment. Although membership fees might be required in order to maintain an organization, it is crucial to establish meaningful methods of engagement and ways to provide services to those dedicated individuals. In reference to the article called Engage or Die. The Fate of Non-Profits and Associations, social media channels offer numerous ways to engage and address customer/ member needs including the notion of recognizing future challenges in the field. It’s as simple as utilizing channels such as Facebook or Yahoo and providing imperative information demonstrated to benefit that individual.
Increasing the amount of members is typically a goal set for organizations. In order to increase memberships the organization must first recognize that it needs to be a group effort. It is detrimental that each individual grasps the concept of putting the costumer/member first and most importantly recognizing the needs of the member. What drives this particular individual? How can I personally address the needs of this individual and assist them? These are critical questions that each employee staffed at the organization should consider. Obtaining memberships should be a group effort while utilizing digital tools and channels to fully meet the needs of the members.