Have you ever personally made a phone call to a company in hopes of speaking to a manager and repeatedly was transferred to a different person time after time? All you really wanted to do was to speak to that one individual but it seemed although you had to bypass several obstacles just to get there and the longer you sat on the phone the more frustrated you got? Where is the costumer service? With the help of social media, businesses and companies are able to attend to their costumers with the notion of putting the costumer first. Instead of leaving a complaint on a webpage hoping to get a response, social media has allowed for quicker feedback and the ability to be heard.
Often times businesses or organizations realize the importance of incorporating social media into the workplace place which can lead to a confusion of which social media site or tactic might best work for that business or organization. The very first step is to come to a conclusion on how to be social. Companies are beginning to see the importance of incorporating social media and using it as an essential tool because social media provides the ability to change perspectives, attitudes, and behavior of both the costumer and the business or organization. The key concept is having a wiliness to adapt to change. Social media continues to grow and the only intelligent thing to do, is jump on board for the ride.