Marathon County Department of Social Services (MCDSS)
Social Media Policy
This document outlines agency practice related to the use of social media (Facebook, Twitter, etc.) for employees and social media strategist/s.
We respect a client’s privacy and do not, in the regular course of business, search for clients on Google, Facebook, or other social media websites. Rare exceptions may be made during a crisis in an attempt to ensure a client’s safety. If we have a concern that a client is in danger, or hasn’t responded to multiple attempts to make contact via telephone, text or email, we may search social media websites to ensure one’s welfare. If a search is completed in an attempt to reach a client, the social worker will discuss their actions promptly with the client. If a social worker inadvertently becomes aware of a client’s activities on social media websites, the social worker will promptly notify the client about the situation.
Social workers do not accept friend requests from current or former clients on any social networking site such as Facebook, Google Plus, LinkedIn, etc. While we understand these are common mechanisms for communication in today’s world, we want to do everything possible to ensure the confidentiality and privacy of clients of MCDSS. Clients should not use the messaging function on these websites to contact their social worker. Messaging in this manner is not secure in terms of privacy and confidentiality, messages may not be received timely, and social workers are prohibited from responding to clients through their personal social media sites. Social workers may consult with their supervisor and utilize a Facebook account messaging function to contact a client in rare emergencies to ensure safety.
Employees are allowed to associate themselves with the Department of Social Services when posting on social media websites. However, the employee shall brand their posts as personal and the Department is not held liable for posts. Employees shall not post inappropriate content such as racial or ethnic slurs. Employees shall not post negative content regarding the Department. Employees are encouraged to re-post or “share” information the Department posts on the MCDSS Facebook page to share the information and generate more views.
Social Media Strategist/s:
The Social Media Strategist/s will be designated by the Child Welfare Manager and/or Director and shall be in compliance with the following when using the Department’s social media account:
The primary focus of the social media account will be to positively promote the Department in an effort to obtain additional foster parents.
The social media strategist/s will be knowledgeable regarding the Department’s policies and procedures related to social media use and will not violate those policies. They will comply with the policies, procedures, and core values of MCDSS when posting on social media.
The social media strategist/s will post information to Facebook daily and will follow the Social Media Content Calendar created. The strategist/s will review Facebook posts throughout the day and respond to questions in the comments section of the post or inbox. If the strategist/s does not know how to respond to specific questions or comments, they will consult with the Child Welfare Manager to obtain direction for the response. Any negative posts or comments will be deleted by the strategist/s.
The strategist/s will not share the Facebook login/password information with anyone and they are not authorized to change the password. Facebook posts will be made during working hours, using Department computers. The strategist/s shall not login to the Department’s social media accounts on their personal property (cell phones, iPad, etc.).
The social media strategist/s will create and propose additional content calendars and will discuss these calendars with the Child Welfare Manager by the 20th of each month. The social media strategist/s will not create a new post to Facebook without prior approval from the Child Welfare Manager.
Photo courtesy of Google Images.
Some information contained in this post is part of a current social media policy (employees) in place at MCDSS.